Have you ever felt overloaded by social media? I was listening to the radio this morning and the DJ started talking about Twitter. She was frustrated because she felt like she didn't have enough time during the day to get on Facebook, post a new blog entry and start Tweeting. However, she felt it was necessary for her to do these things on a daily basis because she is in the communication field.I strongly agree. It is important for communication professionals to be fully aware of all social media networks and to incorporate them into their day to day lives. But how do we find the time to do it all? Is it important to be apart of every network available?
Chapter 6 of "now is gone" is about liquid thinking. What does this mean you ask? Social media networks are constantly emerging. Marketers will continue to face the consistent challenge of finding new ways to use media forms to engage in the community. Marketers are ALWAYS going to have to learn about the newest technologies impacting communication. So how do we take in all of the information? As marketers, we cannot get too focused on specific technologies. We need to know them, use them and understand them. However, they will evolve, change and in some cases disappear. Successful marketers need need to focus on social media principles rather than tactics.
The Seven Social Media Principles
1. Relinquish message control
2. Honesty, ethics and transparencies are musts
3. Participation within the community is marketing
4. Communication to audiences is an outdated, 20th century concept
5. Build value for the community
6. Inspire your community with real, exciting information
7. Intelligently manage the media form to build a stronger, more loyal community
1 comment:
I agree. I think it is important for anybody working in the field of communication to remember where their focus lies. What is more important? Getting to all the social media networks and posting on each one? Or getting the correct message across? Sometimes we get too focused on how many people we can reach instead of concentrating on the message. I think communication professionals can find more success by focusing on the message instead of how fast it travels. Their messages will inspire their audiences and build an excitement for them to go out and reach for the stars!
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